How It Works
Capture. Organize. Assign. Follow up. Convert.
Axis Connect follows the way foodservice sales actually happens — from a conversation in the aisle to the first order on a truck.
01
Capture the lead at the booth
The show, booth, and manufacturer are already locked in, so your rep only enters what matters: who stopped by, what they liked, and what they asked for.
- Fast food show lead capture on any phone
- Products of interest with item numbers
- Sample requests and pricing requests
- Food show allowances applied at the booth
02
One customer profile per show
If the same operator visits three booths, Axis Connect links those visits into a single show customer profile — with every manufacturer opportunity underneath it.
- One customer, multiple manufacturer opportunities
- Shared visibility across participating booths
- Master view of everything they're interested in
- Multi-show lead history in one record
03
Assign it to the right person
Leads are never blasted out by email. The manufacturer or broker admin decides who owns each lead and who works it next.
- Broker lead assignment and reassignment
- Distributor sales rep matching
- Broker Admin, Rep, and Support access levels
- Full ownership and activity trail
04
Follow up until it's an order
Lead cards tell the rep the next best step. Reminders and calendar follow-ups keep it moving after the show closes.
- Automatic customer follow-up
- Follow-up reminders and calendar dates
- Communication history on every lead
- Simple next-step guidance on each card
05
Report the show's real return
Manufacturer and broker dashboards show lead volume, status, and conversion so you know which shows earn a return.
- Manufacturer dashboards
- Broker Admin dashboards
- Reporting and food show results
- Season-long comparison across shows