Axis Connect by FoodAxis
Turn Food Show Leads Into Sales.
Built for the foodservice industry, Axis Connect keeps every lead, product opportunity, follow-up, broker, distributor rep, and next step connected — from the food show floor to the first order.
Subscription software for manufacturers, brokers, and foodservice sales teams.
The food show ends. The opportunity doesn’t.
Axis Connect keeps every lead moving — from the first booth conversation through samples, follow-up, distributor collaboration and ultimately the first order.
Simple enough to use on the food show floor. Powerful enough to manage the opportunity all the way to the sale.
What it does
Everything a food show lead needs, in one place
Your team subscribes and uses Axis Connect with their own people. No outside personnel required.
Capture on the show floor
A lead card your team can finish in under a minute — customer, products of interest, samples, pricing, show allowances.
One customer, every opportunity
A single customer profile holds every manufacturer opportunity from every booth they visited at the show.
Assign the right way
Manufacturers and broker admins assign leads to the right rep and match them to the distributor sales rep who owns the account.
Follow up automatically
Reminders, calendar follow-ups, and communication history so nothing sits in a stack of business cards.
Item numbers that matter
Manufacturer and distributor item numbers live on the lead, so the order conversation starts where it should.
Show results you can prove
Manufacturer and broker dashboards report lead volume, status, and outcomes across every show of the season.
How it works
From the booth to the first order in five steps
- 1
Capture
Scan or type the customer at the booth. Products, samples, pricing, allowances.
- 2
Organize
Axis Connect builds one show customer profile across every booth they visited.
- 3
Assign
Route the lead to the right rep, broker, or distributor sales rep.
- 4
Follow up
Reminders and logged communication keep the opportunity moving.
- 5
Close
Track the lead to the first order and report the show's real return.
Who it's for
Built for both sides of the booth
Manufacturers
See leads arrive live, assign them to brokers or your own reps, and measure what each show actually produced.
Brokers
Run 40 booths at one show through a single platform. Broker admin dashboards show every rep's workload and follow-up.
Sales teams
One lead card, one customer profile, one follow-up list — usable on a phone in a crowded aisle.
See Axis Connect on your next show
A 20-minute walkthrough of lead capture, customer profiles, assignment, and reporting.