Features
Simple on the floor. Serious after the show.
Axis Connect gives foodservice sales teams exactly what they need to work a food show lead — and nothing they don't.
At the show
- Fast food show lead capture
- Lead cards built for a crowded aisle
- Products of interest
- Manufacturer and distributor item numbers
- Sample requests
- Pricing requests
- Food show allowances
Organized automatically
- One customer profile
- Multiple manufacturer opportunities
- Multi-show lead management
- Distributor sales rep matching
- Communication history
- Complete activity trail
After the show
- Automatic customer follow-up
- Broker lead assignment
- Calendar follow-up
- Follow-up reminders
- Next-step guidance on every lead
- Shared team follow-up lists
Visibility & reporting
- Manufacturer dashboards
- Broker Admin dashboards
- Live lead activity during the show
- Reporting and food show results
- Team performance by rep
- Season-long show comparison
Axis Connect Show Setup
We'll build your food show for you.
Food show setup takes time. Axis Connect can do the heavy lifting. Send us your show packet, manufacturer in-stock lists, show allowances and distributor sales-rep information. We'll build the show inside Axis Connect and have your team ready to capture leads and move opportunities from the moment the doors open.
Upload the show packet
Show name, distributor, dates, hours, location, booth and setup details.
Upload in-stock lists
One per manufacturer — we map manufacturer and distributor item numbers.
Upload allowances
Product, amount, start and end dates, distributor item number.
Upload the rep list
Distributor sales reps, territories and customer assignments.
Send it to Axis. We'll make it Show Ready.
You organize the relationships. We organize the show. Optional managed service for brokers and manufacturers on Axis Connect — setup is quoted per show, and short-notice shows may require rush scheduling.
Why teams switch
Not another complicated CRM
Axis Connect was designed around how experienced foodservice salespeople actually work — no long setup, no fields nobody fills in, no training week.